Having a great website is key for any business. It gives you a presence online which potential customers can use to find you. Just think, how do most people find a product or a service that they’re looking for? They Google it! (Or, they use another search engine such as Bing if they prefer). And, a nice site gives you a space to show off your best work. These are just a couple of the many benefits a professional website can have for your business.
But how can you ensure that your site both looks good and functions well? If you’ve got no experience in web design, it can leave you feeling daunted and stressed. Where do you turn? There’s really no need to panic, we promise! A great web designer will be there for you every step of the way. They will ensure that your site looks amazing and is the best possible showcase of your work online.
However, where do you find a web designer? A great place to start is an agency that specialises in web design. This agency could be local to you, or from further afield- web designers can produce a great product from virtually anywhere! But what exactly is a web design agency, and how can you get the best website possible using one? That’s exactly what we’re going to explore in today’s blog post! We know a thing or two about web design. We’ve designed hundreds of websites for happy customers in Guildford and beyond. When it comes to getting the most out of your site, we know everything you need to do to achieve it. Furthermore, we know all about the true benefits having a great website can have for any business, big or small. If you don’t yet have a site, or your current one needs updating, you could be missing out on some really great things, so it’s a good idea to think about a new site and how it could help you!
What is a web design agency?
Simply put, an agency that specialises in web design will be a group of talented web designers who work to build websites for external clients. These clients could be anyone, from huge multi-national corporations, to brand new small and local businesses. Most agencies will specialise in some way, so there’s sure to be one out there that’s a great fit for you. For example, most of our clients here at Guildford Web Design are from the local area, although we do have some from further afield as well! The great thing about an agency’s work being largely online is that they can work with a whole range of exciting clients, not limited by location.
The team at an agency will have all sorts of creative and technical skills to help deliver the best websites they can. These could include graphic designers who work on logos, colour schemes, and branding. Or, copywriters and SEO specialists who bring your website to life with words, and help it show up in search engine results. And, don’t forget the people who put everything together into a functioning website that looks stunning too! All of these people are here to make the website process a breeze for you, the client. Whether you know exactly what you want, or don’t have any idea, they will work with you to make something perfect for your individual business.
Why use an agency over an individual designer?
Web designers are inherently creative people that have all different kinds of skills- they might surprise you!
There are a few benefits of using a web design agency rather than a single designer who operates on their own. Firstly, you will have a whole team behind you. Each of them will have different specialist skills. So, they can work together to produce a website that plays to each of their strengths. Everyone will have different creative ideas, so they can bounce off each other to find the one that works best for your businesses’ new website! And, if something does go wrong with your primary designer, such as them being off sick, there will be another designer on hand to take over the project so that it is still delivered for you. Following on from this, an agency is likely to have a larger portfolio than a single designer, so you have more to look at in the process of choosing the right fit for you.
How can you get the best website possible?
There are a few things that you can do as a client to ensure you get the best website possible when working with a web design agency. While their primary job is to take the stress away from you and produce something great, you need to make sure that you’re playing an active role in the process to really get the best from it! So, here are some things to ensure that you do if you want your new website to be as successful as it can be:
Ask as many questions as you can!
If you’re hiring the services of an agency to help with your web design, chances are that you don’t know a huge amount about the process… yet The best way to learn more about it all, and therefore make sure your website is great, is to ask questions. Feel free to ask as many questions as you want about any part of the process. This will help you to learn and understand what is going on. Your agency is here to serve you, so they will be more than happy to answer any queries you might have.
It’s also vital to ask questions to your potential agency before you take on their services. Doing so will help to make sure that you are a good fit for each other before the project begins. Even if they have a great website full of information (which they definitely should!), it’s truly a good idea to actually speak to a member of staff before you commit to anything. You’ll be able to find out the basics, such as how much your new website will cost. But, you’ll also be able to get a general feel for the agency and the way that they work. From there, you can decide if they are the people you want to build you a great new website!
Think about what websites you like
Now, if this is your first website, or you’re looking for something completely fresh and new, you might feel like you have absolutely no idea what you want! If this is the case, there is no need to panic. Your web designer will be used to this situation and will be able to give you help and advice. However, even if you don’t know what you want your site to look like, it’s still vital to do some research! One of the most helpful things you can do is give your chosen web design agency a list of existing sites that you like the look of, and what you like about them. These could be direct competitor sites, or just anything on the internet that you’ve come across and love! Whether it’s the colour scheme, logo, menu bar, images, use of video, general branding, blog posts, or literally anything- all of this is useful information for your web designer to know! Once they know more about your tastes when it comes to websites, they’ll be able to build some of the elements you like into your own website. So, you’re more likely to love it from the very start, which is always the goal.
Provide as much detail as you can to your web design agency
The more detail you provide, the more your designer will have to build your dream site. When you feel as though you know nothing, this can be a daunting task. However, it doesn’t have to be information about the website itself. Any information you can provide about your business will be useful! This could be about the founding of your business, what you sell, your team, location, prices, how to contact you- anything! Usually, if you can give your agency all of this information at the start of the project, it can speed things up considerably. This is because they won’t have to chase you for vital information, and can get started on creating something with plenty of substance straight away. These notes don’t even have to be written up nicely (unless you want specific pieces of copy to be placed on your site). They should be able to take some rough notes and spice them up to create a website full of useful info.
Providing plenty of information will help your web designer create something wonderful!
Be realistic and upfront with your budget and expectations
There are web design agencies out there that will work to any budget, big or small! However, it’s important to be realistic about your expectations and how they can fit into your chosen budget from the outset. You may have 15 pages of great copy, but if you have only budgeted for a one-page website, you will have to be ruthless on what to include! It’s also important to bear in mind that the bigger your site is, the slower it may run. While it would be great to have a 300-page site, this may impact the loading time and how well your site works as a whole. Your web designer will be able to advise you on this, so make sure it’s on your list of questions to ask them!
Don’t forget blogging
We truly believe that no website is complete without a blog that is regularly updated! If you haven’t got a blog on your existing site, make sure you account for adding one to your new site. There are so many benefits to writing good quality blogs and consistently uploading them to your site. They’re great for SEO (search engine optimisation) processes. So, if you want to boost your website’s position in search engine rankings, get writing! We promise that it will boost the number of visitors to your site, which is one of the top ways to get the best website possible. If you’re struggling with writing blogs, why not ask your chosen agency for tips and advice- they’re sure to have plenty to share! Also, look around at your competitors and what they’re doing with their blogs. How could you adapt this for your own?
Hopefully, this post has helped you to better understand what a web design agency is and how they can help you get the best site possible! When it comes to creating a brand new website that looks great and functions to perfection, there are so many things that can be done! If you’re looking for a unique site that is bespoke to you and your business, take a closer look at what we do here at Guildford Web Design by clicking here to visit our wider site.