Running your own podcast is an amazing way to get your thoughts and opinions out there. There are podcasts available for absolutely any niche or interest, and even if there isn’t yet, new podcasts are being released every day! If you’d love to share your thoughts with the world, but don’t really fancy writing a blog, having a podcast is another amazing option. You can even invite special guests onto your podcast for interesting discussions! Having said this, hosting a podcast is one thing, but how can you actually get people to listen? Sometimes, it can feel like an uphill battle. With so many existing popular podcasts out there already, how can you get yours the exposure it deserves? In this blog post, we’ll be sharing the secrets we’ve learned about getting your podcast exposure, as a social media agency Guildford. There are a few things that you can do to encourage more and more people to listen to your podcast, and we are going to share them today. These marketing tactics should work well, whether your podcast is brand new, or already has some established audience. So, if you’re thinking about starting a podcast, or you’ve got one that you’d like to get more exposure for, this one is for you!

What have we learned about podcast marketing as a social media agency Guildford?

As with marketing anything, it can take a fair bit of trial and error to find the right mix of tactics that work for your podcast. Different things work for different people, and you’ll probably find more success with some strategies than others. Despite this, there’s lots for you to try, and all of it should help to promote your podcast so you can find more listeners, no matter what you like to talk about.

Do you regularly feature guests on your podcast?

As a social media agency Guildford, we have found that the absolute best way to get more exposure for your podcast is to invite guests onto it, to have a conversation with you! This always makes for an interesting episode, because you will be featuring more opinions than just your own, and you never know where the conversation may take you. But, it’s also good for reaching new audiences, especially if your chosen podcast guest has their own social media audience. After they’ve been on the podcast, you can ask them to promote it on their own social media or website. By doing this, you should entice some of their audience to listen, at least to the episode that your guest features on! Then, if they like what you’re doing with your podcast, they will hopefully stay and listen to present and future episodes as well.

But how can you find guests to appear on your podcast? Firstly, start with those around you. Would any of your friends like to come on? Even if they don’t have an established social media audience that you can use, getting a few guests on beforehand will get you used to having someone else on your podcast, so you can be better prepared for guests in the future. Then, once you’re comfortable with it, you can start thinking about what other guests you would like to invite. Do you regularly talk to anyone via social media that you think would make a good podcast guest? Or, you could try asking for recommendations on social media for people that your existing audience would like to see on the podcast, so that you can approach them. And, with today’s advanced technology, you don’t even have to be in the same room. You can record your podcast from your separate homes, so there’s no limit on the location of the guests that you invite!

Podcast guests

Guests can appear virtually on your podcast from all over the world!

Don’t completely write off blogging just yet

Now, as we’ve already mentioned, many people have a podcast because they want to get their thoughts and opinions out there, but they’re just not that interested in blogging. Of course, a podcast makes a great alternative. But, you shouldn’t totally write off blogging just because you have a podcast! If there is one thing we have learned as a social media agency Guildford, it’s about the importance of blogging. If you blog correctly, with SEO techniques involved, you can get a wide audience on your website. Why not make the most of this, and direct this audience to your podcast? To do this, you need to write a blog for each podcast episode that you release. While this may sound like a chore, don’t forget that you already have the content ready and waiting for you on the podcast! Just pick a few of the best bits to talk about in your blog. And, don’t forget to embed a podcast player into the blog post. This will make it really easy for anyone who is interested in listening to the episode to do so.

Ask for as many reviews as possible

Online reviews are really important for everyone. No matter what you’re promoting, it’s vital to get some good customer reviews built up. This makes you look more reliable, trustworthy, and established. So, t he same goes for your podcast! Getting as many positive reviews as you can will help boost your podcast on the various listening platforms. And, it makes your podcast seem even more interesting than before, as potential listeners can see the positive reviews! When you’re just starting out, can you ask your family and friends to leave you a positive review to get the momentum going? Or, you can even encourage your existing listeners and social media followers to leave a review by running a completion. Why not choose a small prize to give away randomly to someone who leaves your podcast a positive review within an allotted time? This is a great way to build up those all-important reviews that will entice even more people to get listening to your podcast in the future!

Are your promoting your listeners to stick around?

Are you finding that your individual podcast episodes are getting listeners, but they’re not sticking around for future episodes? This is something that many podcasters struggle with, especially when they’re just starting out. If this is happening to you, have a think about how you are encouraging your listeners to stick around? Are you prompting them within the podcast episodes to subscribe to your podcast and leave a review? If not, you really should be! This small amount of encouragement may be all a listener needs to stick around and remember to listen to future episodes because they are subscribed. And, that’s one more subscriber to add to your collection, so what’s not to like? Having said this, it’s important to go about this in the right way and not be pushy or guilt-trip listeners into sticking around. The best way to do this is just by being authentic and explaining that as your audience grows, the quality of your podcast will as well, and you’d love for as many people as possible to stick around for this.

Keep adding fresh content

Podcast audience

Consistently adding content will help you to attract more listeners.

When you’re first starting out with your podcast, it can be a bit disheartening when you don’t get as many listeners as you hoped for when you were making your podcast. Although this can be annoying, it’s important that you don’t give up on your podcast when the going gets tough. It can be easy to let it fall to the wayside when you’re not getting many listeners. You feel as though nobody wants to listen to what you have to say, so why keep on trying? Often, this can lead to you putting out very infrequent episodes, or just giving up altogether. But, this is the number one thing not to do if you want any hope of getting your podcast exposure! It’s vital to keep pushing out fresh content in the way of new episodes. Consistently releasing new episodes gives you even more chances to amass a new audience. And, they are far more likely to actually stick around for future episodes if they don’t need to wait that long to be able to listen to the next one.

So, the message here is, don’t give up! Even when it’s tough and you’re struggling to get new listeners, keep on going. By putting consistent effort into your podcast and promoting it, you never know when you might turn a corner and start to see new listeners flooding in.

Podcast promotion secrets from a social media agency Guildford: conclusion

So, as you can see, there are plenty of ways you can promote your podcast and help you to get more exposure and, ultimately, listeners! We would say that the most important tool you have to get your podcast out there is social media. Virtually all of the tips we’ve shared above utilise social media in some way. So, if you haven’t got a solid social media presence for your podcast yet, what are you waiting for? Start building up those quality accounts today! You should soon start to gather some followers and start having those important online conversations that can get more exposure for your podcast on a daily basis.

Find out more about Guildford Web Design and what we do by visiting our main website here, or visit our blog to get tips about all things web design and digital marketing!