Going into marketing is the dream job for many people. Whether you’re just leaving school, have graduated from university, or are simply looking for a career change, working in marketing can be exciting and rewarding! Despite this, many people don’t really know where to start when it comes to landing a job in this sector. There’s no denying that competition can be tough, so it’s important that you know as much as possible about the process before you begin. Doing this will ensure that you stand out as a candidate and you’re more likely to be hired!
We’ve hired plenty of people for marketing jobs in recent years. So, we know what recruiters are looking for when it comes to the perfect candidate! We’d like to share our knowledge with everyone who wants to get into this industry! In this blog post, we’ll share seven insider tips about landing marketing jobs in Guildford, where we’re based. Although, they can be applied wherever you’re located! If you want to take the plunge and land your dream job in Guildford and beyond, keep on reading for all of the tips you need to get started on this exciting journey…
Decide on your specialism
While ‘marketing’ is a broad term, there are plenty of specialisms within it that you can choose to focus on! Especially in a marketing agency, there is likely to be all sorts of people who perform different roles. For example, there’s social media executives, web designers, SEO specialists, PPC people, those of focus on advertising, videographers, and so on! So, it’s a good idea to think of the exact sort of role you’d like to get into before you start your search for marketing jobs in Guildford.
Choosing a specialism can be hard. To get started, think about where your existing skills and talents lie. Could they be translated into a marketing job role? For example, you may have already built up a loyal social media following that would translate perfectly into a social media exec role. Or, perhaps you’re passionate about graphic design? This is a skill that’s useful in web design as well as graphic design roles. Whatever your skills and interests are, there’s sure to be a marketing role out there that’s right for you. Do some research on job boards to see the sort of roles out there that you could apply for!
Research the company you want to work for
From doing some initial research, you’ll probably quickly become familiar with the marketing companies out there in Guildford or your other chosen area. From there, you can do further research on these companies themselves! The best place to start is on their websites. Read through as much as you can to learn the information you need to decide if it’s the right fit for you. Don’t forget to read some of their blogs as well!
And, if you’ve applied for a job with a specific company, don’t be afraid of reaching out to current employees on LinkedIn. They’ll probably be more than happy to give you some insight into the company and what it’s like to work there. You can also check local news sites to see if they’ve been mentioned in any recent press.
Doing all of this research will help you decide which marketing companies are the best fit for you and your requirements. And, it will give you plenty of things to talk about in a marketing job interview! If you can show your interviewer that you’ve done your research and you’re genuinely excited about the prospect of working for them, you’re more likely to stand out as a candidate and get hired for the job as a result.
How can you stand out for marketing jobs in Guildford even with little experience?
The task of standing out as a candidate for any job can be tricky! But, it’s no secret that there’s often plenty of competition for marketing roles, especially those at entry-level. How can you make yourself stand out as a candidate when you’ve not got much experience? perhaps you’ve only just graduated, or you want to move into marketing from another industry. Don’t panic, there are a few things you can do to show marketing companies that you’re still a worthwhile candidate!
Firstly, think about your current skills. You could have gathered them from your education or current job. How could you translate these into a marketing role? For example, customer service skills are great for working in an agency environment. So are skills like working under pressure, managing your own workload, or working on multiple projects at once! Think carefully about how your existing skills can translate well, and make sure to get this across in your application and interview as much as possible.
Another good idea is to create your own experience! Why not offer to manage the marketing for a friend’s small business for a few hours a week? This is genuinely good experience that will show you have a passion for marketing. Or, could you take an online marketing course to get some background knowledge? What about running the social media accounts for any clubs you’re involved? Anything like this is great for building up a bit of experience that you can use to get your foot in the door of the world of marketing. And, it will make you look like a dedicated candidate to any interviewer.
Create your own online presence
These days, most marketing companies will have a strong focus on everything digital. From social media, paid ads online, web design, podcasts, YouTube videos… the list is endless! And, there’s definitely no denying that digital marketing is the specialism that’s taken over in recent years, to the point where if a company isn’t online, they probably don’t have much hope of surviving or thriving! So, if you want to get into marketing, it’s a good idea to prove that you are digitally-savvy.
How can you do this? Well, by creating your own online presence to show your interviewers and even add to your CV. If you have a particular interest, why not write a blog about it? It could be anything from sports to fashion, or even marketing itself! It simply shows that you know the importance of an online presence, and also gives you a bit of web experience which is always great in a marketing role. You can do a similar sort of thing on social media, and create an account to showcase yourself or an interest of yours.
If you really wanted to push the boat out, you could even create a CV website to show off everything you have to offer! Creating a strong online presence for yourself is also a great way to give you some marketing experience if you don’t have much formal training. It will also give you something to talk about during an interview, which is always handy too!
Networking is key for marketing jobs in Guildford and beyond
As with many industries, if you want to land your first marketing job, or move up the ranks, networking can really help you along! The more people you can meet, the better. You never know what connections you might be able to build that could lead to your dream job. Networking can be daunting, but the payoff can be huge, so it’s usually worth it! If in-person networking isn’t really your thing, check out LinkedIn. It’s a good idea to approach people who went to your school or university that work in companies you’re interested in. They’re likely to want to talk to someone they have something in common with and help you out! There’s no harm in sending a message to connect, the worst they can say is no!
Having said this, it is a good idea to look out for in-person events where you can try your hand at networking. If you’re still in education, make the most of careers fairs where all sorts of companies are available to talk to! Even if you’re not in education any more, look out for local careers events. You could also attend business shows, as many local businesses will converge in one place. You can use this as an opportunity to get to know companies in the local area and maybe even see who has marketing jobs available! However you do it, networking really is key to get your name out there with the right people, so don’t neglect it.
Think of questions to ask at the interview
Finally, hopefully all of your hard work and efforts lead to some opportunities for interviews for marketing jobs in Guildford! Performing well at the interview is undoubtedly the most important step for landing your dream job, so it’s vital to make sure that you are prepared! It’s a good plan to run through possible questions that you might be asked, and come up with ideal answers and examples of when you’ve displayed key skills in the past. On top of this, it’s important to make sure that you have some questions for your interviewer prepared, too! After all, an interview goes two ways. You want to make sure that the company you’re interviewing for is a good fit for you as well.
Good questions to ask will show that you have a genuine interest in the company and want to work for them! But, they will also be questions that you actually want to know the answer to. Some good possible questions could be:
- What does a typical day look like in this role?
- What’s your favourite thing about working here?
- What opportunities for progression are there in this role?
- What is the company culture like here?
The questions that you ask are up to you, but it’s good to have a few up your sleeve to make sure that you’re not caught out. This way, you’ll look like an interested and intelligent candidate with a real passion for marketing- which is the sort of person that most companies will want to hire!
Hopefully, this article has helped you learn more about the sort of things you need to do to land marketing jobs in Guildford and beyond! While it can be tough to land a job in this industry, with perseverance and hard work, there’s no reason why you can’t do it.
Enjoyed this post? Check out the rest of our blog page to discover more marketing tips!