Taking on the services of a creative agency is an exciting time for any business. Their skills will be able to help boost your branding, expand your presence online and in print, and help you win new customers as a result! However, choosing the right creative agency to suit your needs as a business can be tricky. How do you know that you’re making the right choice? There are plenty of agencies out there to choose from, and each of them will specialise in something different. Your first port of call should be researching online to find agencies near you. Once you’ve narrowed down your selection, you can speak to them to see if you’re going to be the right fit. It’s important to ask the right questions! So, in today’s blog post, we’ll be sharing some of the questions you really should ask before engaging a creative agency Guildford, to help you make the best decision possible and hire the perfect agency for your needs!
But what is a creative agency?
Before we begin with the questions, it’s probably a good idea to know exactly what a creative agency is. This will help you decide if they offer the sort of services you need to boost your business and its growth. There are a few different definitions of the term, but essentially, it’s a group of people with different ‘creative’ skills that they utilise with their clients. These skills could include digital (social media, graphic design, web design, video production and so on). Or, there are also skills to do with print, such as those who design packaging, book covers, magazines, and more. Finally, there are creative advertising agencies that mainly focus on getting a brand out there through advertising them in print and the online world.
Of course, many agencies are crossovers between these elements. As a creative agency Guildford, we know that we certainly do! Most agencies have talented people who can perform a whole range of services and skills to help your business stand out in the online world. In short, there’s really no limit to what a creative agency can do, and the services it can provide. If you’re looking for something specific, it’s a good idea to get an agency that specialises in that. But, if you’re just looking for a general creative or marketing boost, the agency itself will be able to suggest what will probably work best for you.
11 questions to ask before engaging your ideal creative agency Guildford
Now you know exactly what we’re talking about when it comes to a creative agency, what do you need to ask them before you take your pick and choose who to work with? We’ve put together eleven questions to guide you, that should cover most of the essentials that you need to know to help you with this decision. So, let’s take a closer look:
What questions do you need to ask before you work with your chosen agency?
1. What do you specialise in?
Firstly, you need to decide what sort of creative support you’re looking for. Whether it’s a complete rebrand of your business, a new website, a video, an advertising campaign, or something else, having a rough idea of what you want will definitely help you to make your decision. From there, you can ask the different creative agencies you’re looking at about what they specialise in. As we’ve already mentioned, different agencies have different areas of expertise, so it’s important to shop around and get a feel for what they do best before you commit to a decision.
2. Can you advise me on what services are best for me?
Having said this, sometimes you know that your business needs creative help, but you’re not 100% sure what this looks like! Any good creative agency Guildford will be able to take a look at your business and decipher the services that will work best. For example, if you’ve already got an amazing logo, but your graphics on social media need a big update, they’ll be able to apply their skills and come up with a plan that’s unique to you. So, it’s important to ask this question to get a feel for how well they understand businesses like yours, and the needs that you have.
3. How flexible are you with your services?
Furthermore, as your business develops and expands, your needs will probably change too. Where you previously didn’t need creative support, you might find yourself lacking as your business grows and you have less time for it. So, it’s vital to have an idea about how flexible a creative agency is with their services and packages, before you commit to working with them. By doing this, you’ll know ahead of time how they might be able to carry on assisting you even as your needs develop with the rest of your business.
4. What do you think about my current creative work?
Another vital question you should ask anyone who you’re thinking of working with is their opinion on your current setup. What do they think of your branding, logo, scoial media, website, and so on? A good, trustworthy creative agency in Guildford will be more than happy to give you constructive criticism and point out what’s working well, as well as things that may need some improvement. You’ll also be able to be involved in this discussion, so you can add in your own opinion and wider knowldge about your business to shape the project you’re undertaking.
5. What do you need from me to do your best work as a creative agency in Guildford?
Any good agency will have their own set of processes for working that ensure they deliver a great project every time. However, as their client, there are some things that you can do to aid their processes and help make your project together even better! The information they need or would find helpful will be different for each and every agency, but there are sure to be some things you can do to aid mutual success. Simply asking what they need from you to carry out their jobs to the best of their ability is simple, but ensures that you are all on the same page and committed to producing something that exceeds expectations!
6. Do you genuinely think my objectives are realistic?
When you’re working with anyone, be it a creative agency Guildford or someone else, you’ll probably go into the project with a set of objectives that you want it to achieve. It’s definitely a good idea to set your goals and expectations to keep you motivated! However, it’s also important that your objectives are realistic, so you’re not left disappointed by the outcomes. Your chosen creative agency will know this industry inside and out. They’ll know all about the current trends and climate. So, they should be able to advise you on whether your objectives are realistic, and give you advice on how to adjust them if needed.
7. Do you fully understand who my target audience is?
Any creative work that your chosen agency carries out needs to be directed at your specific target audience for it to be as effective as possible. To do this properly, your agency needs to know exactly who they are, and understand what they want out of a business like yours. Without this knowledge and understanding, your creative campaigns are doomed to fail from the very start, so this is a hugely vital question to ask to give you your best chance of success in the partnership!
8. How much do your services cost?
One of the most basic, but definitely highly important, things to ask is how much your chosen creative agency Guildford charges for their different services. If you have a set budget and you’re weighing up your options, it’s a good plan to get the cost of different options. Then, you can decide what is best for you from there. A good agency will be happy to draw up a tailored package for you that suits your needs and budget all at once. Simply being honest with them about how much you can realistically afford to spend will help them devise the right package for you, that has no hidden surprises for anyone involved!
9. Can you help me implement the materials you have created for me?
Can your agency support you with the implementation of your creative materials?
At any creative agency Guildford, some clients will be happy to take the finished product and implement them themselves, wherever they think is best. On the other hand, some clients would like more support in getting the creative materials out there! Whichever option is best for you, it’s important to make sure that your creative agency knows this and is equipped for it before you start your work together. Bear in mind that, while most agencies will be happy to help you with this, implemntation will likely come at a higher cost, so be preperaed for this when you’re budgeting!
10. Who will be my point of contact in your creative agency Guildford?
An agency works best when there are lots of different people within it, all doing various tasks that play to their own creative strenghts. As a result, there will probably be more than one person working on your project at any given time! With this, it’s importnat that you know who is doing what, and how you can get in contact with them. Is their a single point of contact you can go to with your questions or issues? Or, do you need to approach different people for different things? It’s important that you clearly know who does what, and how to get in touch with them, to avoid any confusion as the project progresses.
11. How can I help everything to run smoothly?
The people working at your creative agency f choice will be experts in their field. As a result, they will eb well verssed in things that can go wrong, as well as everything that should go right! As a result, it’s a good idea to ask them what you can do to help ensure that the things that can go wrong don’t become a reality! Whether it’s supplying information, sticking to timelines and deadlines, providing feedback, or soemthing else, as a client, you need to be involved in the project too! Simpyl asking your agency how you can best do this is the ideal way for everything to run as smoothly as possible.
These eleven questions are just some of the many things you can ask a creative agency in Guildford before engaging them! They’ll help cover the basics of what you need to know, so that you can make the best decision for you. Every single business is different and will require different things from a creative agency. So, arm yourself with a list of questions to help make your selction process easier, adn you’re sure to find the right fit for you!
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